AI is everywhere these days, including in marketing. According to one recent report, AI will be powering 95% of all customer interactions by 2026. As a result, it’s no surprise that AI is also beginning to have a big impact on content marketing.
Marketers are using AI to not only streamline and automate their processes, but also to create better, more engaging content. How? Here are ten ways to use AI for smarter content creation.
1. Use AI to automate content creation
One of the most common ways to use AI in content creation is to use it to automate the process.
There are a variety of AI-powered tools that can help you write content for your website, blog, or social media channels. These tools use natural language processing to analyze your topic and create a first draft of your content.
You can then use the AI-generated content as a starting point and add your own voice and expertise to it. Or, you can use the AI tool to help you fill in the gaps in your own writing.
2. Use AI to write about complex topics
AI is great at writing about complex topics because it can quickly analyze and summarize large amounts of data. This makes it easy to get a good overview of a topic before you start writing.
You can also use AI to help you write the actual content. For example, if you’re writing a blog post about a complex scientific topic, you could use AI to help you write the introduction or conclusion.
AI can also be used to help you write more in-depth content on a topic you’re already familiar with. For example, if you’re a marketing expert and you want to write a guide on the best ways to use social media, you could use AI to help you write the content for the guide.
3. Use AI to create content outlines
If you’re not sure where to start when it comes to writing a blog post, article, or even an ebook, AI can help you create an outline to help you get started.
Outlines are a great way to organize your thoughts and make sure you’re including all the necessary information in your content.
With AI, you can create an outline in just a few minutes. All you have to do is input the topic you want to write about, and the AI tool will do the rest. It will pull in information from around the web and create an outline for you based on the most important points.
4. Use AI to write first drafts
In the past, copywriters would brainstorm content ideas and then get to work writing a first draft. Then they would spend hours revising and editing before the piece was ready to be published.
But with AI, writers can skip the first draft and go straight to the editing and revising stage.
AI writing tools like Writesonic and Copy.ai can generate high-quality first drafts of content in a fraction of the time it would take a human writer. These tools use machine learning algorithms to analyze and synthesize data from a wide variety of sources, and then use that data to write original content.
Writers can use AI writing tools and choose the best LLM for writing to generate first drafts of blog posts, articles, social media posts, and more. Then, they can spend their time revising and editing the draft to make sure it’s perfect before it’s published.
5. Use AI to write meta descriptions
Meta descriptions are the short snippets that appear below the headline in search results.
These snippets are meant to give searchers a brief idea of what the page is about, and they often play a role in determining whether or not someone clicks on your content.
Writing meta descriptions is a time-consuming task, especially if you have a lot of content to optimize. Fortunately, AI can help.
Copy.ai is a tool that uses GPT-3 to generate human-like marketing copy in seconds. Simply input the URL of your content and the tool will generate a meta description for you.
6. Use AI to write social media posts
Social media is a great way to connect with your audience, but it can be time-consuming. That’s where AI comes in. AI-powered tools, like AI Instagram prompts for instance, can help you write social media posts quickly and easily.
These tools use natural language processing to analyze your content and create a post that’s personalized to your audience. They can also help you come up with creative captions and hashtags.
Using AI to write social media posts will save you time and help you stay consistent with your posting. Plus, you’ll be able to create more engaging content that resonates with your audience. Beyond captions, AI agents can also schedule posts, reply to comments, and keep your brand active in real time.
7. Use AI to write email subject lines
Your email list is one of your most valuable marketing assets. But, if your subscribers aren’t opening your emails, you’re missing out on a big opportunity.
The subject line is one of the most important factors that determines whether or not someone will open your email. In fact, 47% of email recipients open an email based on the subject line alone.
That’s where AI cold outreach can help you. AI-powered tools like Phrasee can analyze your email marketing data to predict which subject lines are most likely to get opened by your subscribers.
Phrasee uses natural language processing and generation to create subject lines that are tailored to your brand and your audience. The more data you feed into the system, the more accurate the predictions will be.
By using AI to write email subject lines, you can increase your open rates and get more eyes on your content.
8. Use AI to optimize content
AI can also be used to optimize your content as you create it. For example, you can use AI to analyze the structure of your content and make suggestions for improvement.
You can also use AI to analyze the tone and style of your content and make suggestions for how to improve it. This can be helpful if you’re trying to reach a new audience or if you want to make sure your content is on brand.
Finally, you can use AI to analyze the keywords and topics in your content and make suggestions for how to improve your SEO. This can help you get more organic traffic to your website and increase the visibility of your content.
9. Use AI to create and manage your content calendar
Last but not least, you can use AI to create and manage your content calendar. There are a variety of AI-powered tools available that can help you plan and schedule your content, and even generate new ideas for you.
These tools use machine learning to analyze your website, social media profiles, and other online properties to identify potential content topics and keywords. They can also help you identify the best times to publish your content and which channels will be most effective for reaching your audience. When combined with employee strengths, such tools ensure that creative, analytical, and strategic tasks are assigned to the right team members, maximizing efficiency and content quality.
10. Use AI to power referral-driven content
AI can also help you create and scale content around customer advocacy. Referral programs are one of the most cost-effective ways to grow, since happy customers generate authentic stories that convert better than ads.
With tools like ReferralCandy, you can set up referral programs in minutes, and then use AI to automatically generate content that highlights referrals, customer testimonials, and user success stories. This not only gives you fresh, trustworthy content but also doubles as social proof that drives long-term growth.
Conclusion
AI is the future of content creation. If you’re not using it to help you create better content, you’re missing out on a huge opportunity to grow your business and reach your audience.
